E-liquid Ratios

E-liquid is made up of a combination of Propylene Glycol (PG) and Vegetable Glycerine (VG). Each adds different qualities to a liquid and the PG/VG ratio of an e liquid is very much down to personal preference.


Vegetable Glycerine (VG) is a thick, gloopy liquid that makes for a thicker liquid, more vapour and a fuller feeling vape.

Propylene Glycol (PG) is a lot less viscous than VG, is a better carrier of flavours, soaks into atomiser wicks easier and gives a better ‘throat hit’.

What is the best PG VG ratio for me?

PG/VG ratios have a big impact on flavour levels, and of course, vapour levels. If you have a 50/50 juice, and a 70/30 juice with the same flavour quantity, you’ll get a noticeably different flavour. The ratio that you eventually choose will be based on the following:

Taste – The flavour of PG based e-liquid tends to be more intense. VG based liquids have more muted flavour.

Hit – PG gives you that “throat hit”. Higher PG ratios in a liquid will provide more of a “throat hit”

Vapour – If you’re looking to create huge clouds of vapour (cloud chasing), then aim for a higher VG-based e-liquid.

Your Device – Most everyday vapers use tanks, which work best with thinner PG-based e-liquids. They are are less likely to clog up the tank and are more easily absorbed into the wick. VG based liquids would cause dry hits if you try them in a standard tank.

The most popular e-liquids use varying ratios of both VG and PG to ensure a good all-round experience. The most common ratios are either 50/50, 60/40, or 70/30 depending on the user’s preference, although 100/0 ratios are also available. Whichever PG VG ratio you choose is your decision, with different ratios offering different benefits. Feel free to experiment, weigh up the pros and cons and enjoy your journey to a better vaping experience.



We do not recommend a pure PG liquid, it will be incredibly harsh on the throat hit and very thin, so will not wick well.


It will tend to feel on the thin/insubstantial side. The throat hit would be very harsh, we would not recommend this.

70PG/30VG – 60PG/40VG

This would be on the thin side and give a harsh throat hit. While it can work we do not recommend it.


A 50/50 mix is a good starting point for new mixers while you get used to mixing. This will work in most tanks and will wick properly; you will find that you may go through liquid quicker as it will atomise quicker being a thinner liquid. This will give you a decent throat hit, ideal if that’s what you are currently craving.


This is the most common Shortfill ratio you will see in vape shops. Will work well in most devices, should give you a smooth vape that still has that throat hit.


This ratio will give you a thicker liquid, ideal for sub ohm and people who use drippers. Flavour may mute slightly, if mixed correctly this shouldn’t be an issue. You will have a smooth vape with little to no throat hit.


This mix can only be achieved with VG based nicotine and VG based flavour concentrates. It will be very smooth and have no throat hit.

our with no PG at all.